Esports Stadium Arlington

My Role: Logo Design, Freelance

Esports Stadium Arlington commissioned a broadcast logo for a Super Smash Bros. Ultimate tournament. The logo is inspired by the game's own wordmark to create a visual connection between the event and the game’s official logo, and appeared on-site during the live tournament broadcast.

Discovery

The project required a fast turnaround with a clear priority: immediately communicating the connection with Super Smash Bros. Ultimate at a glance. I designed custom letterforms to create something distinct while still feeling native to the source material. A circle motif and an underline are both elements of the original logo, but rather than leaning on the circle motif which, though iconic, has been widely replicated, I chose to incorporate the underline as the primary reference point instead.

Execution

The logo takes a restrained, minimalist approach, with the letterforms set along a curved baseline and utilizes the underline motif as a strikethrough instead. In hindsight, minimalism proved to be a fitting choice; photos from the event revealed that the accompanying broadcast assets designed by the ESA team were visually busy by comparison, and the logo held its own without competing for attention.