Lamar Advertising (Motion Graphics)
My Role: Motion Design, Digital Design, Out-of-Home Advertising
Created for airport locations across Lamar's market, these motion ads were customized in size and duration based on their placement, whether at baggage claim, near departure gates, or in other high-traffic areas.
Discovery
Airport ads introduced a strict time constraint on top of the visibility demands of out-of-home design. Each spot had ten seconds to capture attention and communicate the client's brand or call to action, all within a 10MB file limit.
Execution
Out-of-home design principles carried over but in the form of motion graphics. Similarly with static work, a recurring part of the process was working through account executives to guide clients toward decisions that best served the design. Once approved, spots were released for display across the airport locations within that plant's network.
